De digitale bank en uw privacy: een kwestie van wederzijds vertrouwen

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Dit sluit ook aan bij de voorkeuren van consumenten op het vlak van
financiële-dienstverleners. Zo verkiest 84% van de gebruikers zijn eigen
bank voor mobiele betalingen. Internetgiganten zoals Google en Apple
moeten het stellen met 5%, en betalingssystemen van sociale media spelers
met 4%.8
llion people in Europe will use mobile banking
18 according to Forrester Research.
y 185 million Europeans expect to use a mobile
instead of cash in 2016. The value of mobile
rldwide is set to exceed €207 billion in 2015,
an Ipsos survey conducted on behalf of a bank.
4.000.000
Customers trust
banks with their data
Banks are the type of
company most trusted
to securely manage
customer data,
according to a study
by Accenture:
Banks and financial institutions
Payments provider
Mobile phone network provider
Online retailer
Consumer technology company
Internet provider
Social media provider
“Helping customers
understand their
money... will instill
a level of control
and confidence.”
Benjamin Ensor
Forrester Research
rice
arency,
arability
nd
e
ssing
Preference for mobile
payments
Most respondents in
a 2015 ING survey
said they prefer their
own bank over other
online services when
conducting mobile
payments:
84% My bank
2% Other
banks
5% Named groups
(e.g.Google, Apple)
4% Social Media
(e.g.Facebook,Twitter)
5% Other suppliers
8 ING International Survey on Mobile Banking 2015,
surveys/mobile_banking_2015.